West Mercia's new campaign to help keep women safe on a night out
The Safe Night Out campaign aims to challenge men's behaviour
West Mercia Police have launched a new campaign to help keep women safe on a night out.
It aims to highlight the issue through a fictional video where a woman enjoying a birthday party ends up the victim of a frightening assault.
They're working with Shropshire Council, Shrewsbury Town Council and Shrewsbury BID.
Funding for the campaign has been secured by Police and Crime Commissioner John Campion through the Government’s Safer Streets 4 initiative.
The Safe Night Out campaign aims to challenge men's behaviour towards women and show how they can be upstanders and call out harassment and violent behaviour when they see it.
The campaign is particularly targeted at younger people, including students, some of whom may have just started university and it’s their first time living away from home.
The video shows how a fun evening celebrating a woman's birthday descends into an upsetting and frightening assault, largely fuelled by alcohol and sexist attitudes towards women.
You can watch the video on YouTube here.
Tracy Ryan, Safer Communities Chief Inspector for Shropshire, said: “I’m happy to see Safer Streets funding actively supporting the safety of women and girls. It is a serious problem we must get to grips with.
"Challenging men to look at their own behaviour and that of their friends can feel awkward but it is something we mustn’t shy away from. This is a crime that affects us all. As the poster says, this could be your sister, your partner, your friend.
"Together with our partners, including the PCC, Shropshire Council, Shrewsbury Town Council and Shrewsbury BID we can continue to work together to make positive changes and I’d like to thank everyone for their continued support and input.”
Police and Crime Commissioner John Campion said: “I am committed to ensuring public spaces are places where women are safe and feel safe, as set out in my Safer West Mercia Plan.
“I fully support the new Safe Night Out campaign which brings together local partners and businesses to educate and raise awareness of the important role men play in making a difference.
“Men need to be empowered to call out inappropriate behaviour when they see it. It’s not enough to be a bystander, instead we all need to play an active role in combatting the harm women too often face.”
Dean Carroll, Shropshire Council’s Cabinet Member for Housing and Assets said: “Shropshire Safe Night Out Campaign is a collective piece of work which we are very proud to have been part of.
"The campaign focuses on a group of young women who are out for a birthday celebration and due to the sexist attitudes displayed and never challenged, this fun evening ends in a frightening assault.
“As a White Ribbon accredited organisation, Shropshire Council stands against all forms of men’s violence against women and girls and we hope the message being delivered here is clear. We are asking men to be upstanders, calling out harassment and sexist and violent behaviours whenever they see it. We can make a difference.”