Derelict 'Hovis' cottage on Gold Hill brought back to its former glory
Gold Hill in Shaftesbury featured in the Hovis TV advert, 50 years ago
A listed building on one of Dorset’s most iconic streets has been transformed and bought back into residential use, thanks to collaborative work between the owner and Dorset Council.
The formerly derelict cottage on Gold Hill in Shaftesbury, featured in the renowned Hovis advert 50 years ago and has now been removed from the council’s at risk register.
The Grade II cottage, built in the 17th Century or early 18th Century had lain empty, unused and in disrepair for five years.
Dorset Council’s Housing Standards team, which specialises in bringing empty homes back into use, managed to trace the previous owner and explored possibilities for the cottage’s future.
The council helped to quickly bring the property to market and in 2021, it attracted widespread national interest at an online property auction.
Working closely with the new owner, officers have given tailored conservation advice and guided the restoration from day one, resulting in a building that is functional and complimentary to the past and for the future.
This transformative project recognises the history and heritage of the area and has preserved the site for future generations. Owner Dexter Parsons has sensitively renovated the cottage, saving many original features. He has used traditional building materials and techniques to preserve the historical fabric and make a home fit for modern living.
Mr Parsons said, “This renovation has been such a challenge, like nothing I have attempted before. I’ve listened carefully to Dorset Council to get the right conservation advice about how the work should be completed. There's a real community spirit in this part of Shaftesbury and it’s been a privilege to work here and rescue this building, hopefully for generations to come.’’
Cllr David Walsh, Dorset Council’s Portfolio Holder for Planning, said: “This is a great example of the Dorset Council team working together to protect part of our rich historic environment. From finding an abandoned building, to getting renovations sensitively completed, the council has provided the kick start for private investment and enabled this success story”.
Cllr Jane Somper, Dorset Council’s Portfolio Holder for People - Adult Social Care, Health and Housing, said ‘’This case highlights how the council’s Housing Standards teamwork in many different ways, on all sorts of properties to bring empty homes back into productive use. In this case a listed building has been saved and a home created. We are proud of what the new owner has achieved here for the residents and visitors of Shaftesbury”.
Anyone undertaking rebuilding work to a heritage building is encouraged to contact the council for an initial conversation.