Two thirds of teens drinking to fit in

New research, released today by the charity Drinkaware is casting a light on the importance of parents talking to their children about alcohol and its risks

Published 31st May 2017

It’s well known that from an early age, children want to fit in and demonstrate that they are part of a group. As children, parents are more than likely to be the main influence on a child’s life, however once they become teenagers their allegiance shifts: their friends become their focus and acceptance becomes most important. Eventually, as alcohol begins to feature in social occasions, it becomes vitally important that teens know the risks.

New research, released today by the charity Drinkaware is casting a light on the importance of parents talking to their children about alcohol and its risks, as it is revealed that 65% of British teens drink alcohol at least some of the time to fit in , be liked or to avoid being left out.

Alcohol can have serious effects on developing brains and bodies, as well as leaving teenagers vulnerable to unsafe situations. However, parents may have more influence over their children than they may realise. Evidence shows that meaningful conversations between parents and children help them to develop a sensible relationship with alcohol.

62% of teens polled admitted that they would turn to their parents or guardians first if they wanted more information on alcohol, their friends came second with a much lower 35%. Half (50%) of teens said that they found having the conversation about alcohol with parents helpful.