Love Island's Maura Higgins signs a deal with boohoo

She's the new brand ambassador

Author: Alex RossPublished 2nd Sep 2019

Things just keep getting better and better for Love Island 2019 star Maura Higgins! After working on a secret project in Ireland, Maura landed a guest role on This Morning, has been booked for a tonne of appearances, and now she's signed a deal with clothing brand boohoo.

Maura, who is currently dating fellow Islander Curtis Pritchard, is boohoo's new brand ambassador, which will see her be the face of her own Christmas Edit... Her first dedicated fashion range for the popular brand.

Speaking about her new role, Maura said, “I’m so proud of this opportunity I’ve been given by boohoo.

"It’s a brand that I’ve loved since I was a young girl so partnering up with them is a very surreal feeling for me and I’m so grateful.”

The Irish beauty also took to Instagram to announce the news, writing, 'IT’S OFFICIAL!!!!! I am now a @boohoo ambassador....honestly a dream come true for me..I am so proud of this opportunity😭 There are lots of exciting things in the pipeline & I cannot wait to show you guys🙊 so keep your eyes peeled!!!'. sic

Maura's fans and celebrity friends were quick to congratulate her. Love Island star Lucie Donlan wrote, 'Oh my gosh congratulations my bev😍🔥🙌🙌🙌', with Chris Taylor adding, 'Well done flower pot! Proud of ya 🎉'. sic

2017 winner Amber Davies added, 'Congrats lovely !!! ❤️❤️', with Curtis' brother AJ Pritchard writing, '🙌🏼... 🔥'.

The news comes after Maura and her other half Curtis delighted their fans by posting a super loved-up snap from the Strictly Come Dancing launch over the weekend. Curtis wrote, '@maurahiggins first #strictly experience 😘'. sic

Of course, Maura isn't the only Love Island 2019 girl working with a clothing brand. After it was announced that Molly-Mae Hague had signed a £500,000 deal with PrettyLittleThing, the 20-year-old launched her collection today (Monday 2nd September), with it proving VERY popular so far.

Check out the Love Island rich list below:

£4.4 million: Alex Bowen and Olivia Buckland

After meeting on Love Island in 2016, Alex Bowen and Olivia Buckland proved Love Island love does exist, tying the knot in a lucrative ceremony in 2018.


The couple have proved staying together is certainly worthwhile, racking up a massive £4.4 million since they left the infamous villa.

Alex Bowen and Olivia Buckland

As well as landing a £25,000 magazine deal for their wedding, Alex and Olivia get paid around £2000 for each Instagram post, and the pair are reportedly set to land a cool £950k for clothing line Exempt Society.


As well as this, the married couple landed their own TV show on TLC, which followed the build-up to their wedding, and they've also worked with brands such as Quiz and Mark Hill.

£1.7 million: Dani Dyer

From the moment she appeared on Love Island in 2018, Dani Dyer was destined to make a ton of money... Her dad is THE Danny Dyer after all.


Dani made her first major pay packet when she won the show alongside Jack Fincham back in 2018, landing a share of £50K.

Dani Dyer

Although she's now split from Jack, Dani continues to roll in the money, landing deals with the likes of In The Style and Cadbury's.


Dani also picks up a LUDICROUS £15,000 for her Instagram posts, and in 2019 she released her debut book 'What Would Dani Do? My Guide to Living Your Best Life'.
As if this wasn't enough, the popular reality star recently launched her own eyelash product with make-up brand SOSU By SJ.

£1.6 million: Amber Davies

Since winning Love Island alongside Kem Cetinay back in 2017, Amber Davies has made a cool £1.6 million from various different ventures.


After taking her share of the £50K prize money, Amber went on to bigger and better things.

Amber Davies

Pursuing her dream of being on stage, Amber landed her dream role in Dolly Parton's West End musical 9 To 5 alongside the likes of Louise Redknapp, and she's received amazing reviews.


The brunette has also collaborated with clothing brand Motel Rocks, picking up a sound £500,000 deal with them.
Amber also makes her money through her Instagram, reportedly receiving around £10K per post.

£1.5 million: Kem Cetinay

Ah, the lovely Kem Cetinay! Just like his ex-girlfriend Amber, winning Love Island certainly helped the former hairdresser build up his bank balance.


Earning around £1.5 million since leaving the villa as a champion in 2017, Kem was in demand!

Kem Cetinay

As well as landing a record deal with his Love Island BFF Chris Hughes (and a TV show to follow), Kem has appeared on Dancing On Ice, on which he landed a backstage reporter role the following year.


From this, Kem joined This Morning team as their showbiz reporter, and in 2019 he was unveiled as Primark's first ever male ambassador.


Just like the others, Kem also makes his money on social media, racking up around £8K for his Insta posts.

£1.4 million: Chris Hughes

Not to even mention the fact he's now dating Little Mix singer Jesy Nelson, Chris Hughes has certainly enjoyed success since fathering Cash Hughes in 2017.

Chris Hughes

Upon leaving the villa, Chris landed his own TV show alongside his ex-girlfriend Olivia Attwood, and then another with his best mate Kem Cetinay.


The cheeky-chap has worked with the likes of McDonald's, First Choice, Topman and Carphone Warehouse since leaving the villa, bringing in massive amounts of money.


Chris has also put his horse racing passion to good use, presenting a number of shows, as well as releasing a book called You Bantering Me?

£1.3 million: Kady McDermott

Following in the footsteps of her 2016 co-stars Olivia Buckland and Alex Bowen, Kady McDermott has also done well for herself following the show.


Despite not staying together with her Love Island BF Scott Thomas, Kady has earned a cool £1.3 million in the last two years.

Kady McDermott

Kady started making money immediately after leaving the villa, charging around £10K for personal appearances alongside Scott.


She later launched a fitness plan and beauty line, and appeared on TOWIE in early 2019 alongside her boyfriend Myles Barnett.

£1.3 million: Gabby Allen

Despite her Love Island boyfriend Marcel Sommerville 'cheating' on her whilst the pair were on holiday, it hasn't all been bad news for the Scouser.
Various different deals and endorsements have made Gabby £1.3 million.

Gabby Allen

Using her passion of fitness to make money, Gabby launched her own app and fitness programme 'Shape Up With Gabby'.
She also appeared on Celebrity Big Brother in 2018.
Gabz, who is now dating X Factor star Myles Stephenson, also made her money through clothing brands like Quiz, and she also makes around £2000 per Instagram post.

£1.2 million: Olivia Attwood

She wasn't immediately liked by Love Island viewers in 2017, but Olivia Attwood has certainly changed the public's perception, racking up approximately £1.2 million since leaving the villa.

Olivia Attwood

Although she split from Love Island boyfriend Chris Hughes not long after the show finished, Olivia made money from their TV show, before making an appearance on Celebs Go Dating and various other panel shows.


Since then, Olivia has got back together with her footballer ex-boyfriend Bradley Dack and continued to make a killing from promotional deals.


Liv charges £10k for personal appearances, and makes a lovely little £2k for her Instagram posts.


She's also got a magazine column and landed a clothing deal with In The Style, and she's on TOWIE!

£1.1 million: Megan Barton-Hanson

She only appeared on Love Island last year, but Megan Barton-Hanson has already made herself a millionaire.


Despite her split from Wes Nelson, Megan has gone on to become mega popular with a number of brands, landing herself £1.1 million.

Megan Barton-Hanson

After leaving the villa, Megan landed a number of clothing deals, the most lucrative with Pretty Little Thing. Despite turning down a number of personal appearances, the blonde bombshell seems to be in demand.


Revealing she's open to dating both men and women, Megan appeared on the seventh series of E4 show Celebs Go Dating, and she released her autobiography in 2019.

£1 million: Jack Fincham

Just like his ex-girlfriend Dani Dyer, Jack was instantly popular when he appeared on the show in 2018, winning a share of £50,000.


Fast-forward one year, Jack's life has completely changed, with the former pen salesman earning around £1 million.

Jack Fincham

As well as landing a TV show alongside Dani, Jack teamed up with brands like McDonald's and Protein World, and his debut clothing line is due out later in the year.


Add to this his stationary line, sponsored posts and appearances, Jack's bank balance is building by the day.


The lovable star also appeared on Celebs Go Dating later in 2018, alongside friend and fellow Islander Megan Barton-Hanson.

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