Caitlin's Campaign at the centre of National Road Safety Campaign
Brake praise Caitlin's mum's bravery and determination
Last updated 24th Mar 2023
Caitlin's campaign, in memory of a Cumbrian teenager who was killed in a horror crash, is being used as part of 'National Road Safety Week' to try and stop lives being lost.
Statistics from BRAKE show that nearly 53 people are killed or seriously injured on roads in the North West every week
The charity's now sharing Caitlin's story as part of a week of action
Road danger is a serious issue in the North West. 194 people were killed and 2,553 seriously injured on the region’s roads in 2018, with the number of people being killed a 16% increase on 2017. Three in 10 (29%) of all deaths and serious injuries on the North West’s roads in 2018 were pedestrians. Cheshire West and Chester has seen the biggest rise in the total number of people killed or seriously injured with an increase of 32%, rising from 112 in 2017 to 148 in 2018.
Brake is sharing inspiring stories of supporters in the region who are campaigning to reduce road danger and is also advising how everyone can step up in their daily lives, suggesting that people choose to leave the car at home, to help improve safety and air quality, or pledge to be a safe driver, always keeping within speed limits and never drinking or taking drugs and driving
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18–24 November, with support from the Department for Transport and sponsors Kwik Fit and Specsavers.