Caitlin’s Hour wins national campaign award
The radio show was put together in memory of teenager Caitlin Huddleston
Last updated 24th Mar 2023
A radio show put together in memory of a teenager killed in a horror crash has been honoured for helping to raise awareness.
18-year-old Caitin Huddleston died after the car she was travelling in crashed into a van on a rural road in Cumbria. Neither driver was speeding, but the road was wet, and her inexperienced driver was travelling too fast for the conditions.
Hits Radio worked alongside the AA Charitable Trust to create Caitlin’s Hour, a radio show, aimed to raise awareness among young drivers (those aged 17-24) of the increased risk they face driving on the UK’s rural roads, particularly as inexperienced drivers. The campaign celebrated Caitin’s life, in the hope that it could save many more on the UK’s most dangerous rural roads.
Caitlin’s mum Sharron shared precious memories of Caitlin during the 60-minute show, which ran nationally on Hits Radio Network and Kerrang! Radio between 2am-3am on Sunday the 6th of June, a time pinpointed as more dangerous for young drivers on rural roads.
‘Caitlin’s Hour’ was named Campaign Media Award 2022 in the ‘Automotive’ category. Judges said the campaign demonstrated ‘bold work, with strong insight and very creative execution’ describing it as an ‘emotional entry and a media campaign handled with love and care.’