Kirkcudbright man wins award for agricultural communications
John McCulloch was presented with the award at the Royal Highland Show
Last updated 23rd Jun 2023
A former student of Scotland’s Rural College (SRUC) says he is “overwhelmed and honoured” to be the first recipient of the Fordyce Maxwell Award for Agricultural Communications.
Trainee auctioneer John McCulloch graduated with an HND in Agriculture at SRUC’s Edinburgh campus in 2021, and was presented with the trophy by SRUC Principal Professor Wayne Powell at the Royal Highland Show.
The 24-year-old from Kirkcudbright, Dumfries and Galloway, won for his “dedication and focus in promoting Scottish agriculture through written and video communication", particularly in his work to promote the sustainable credentials of the Scottish beef industry.
Mr McCulloch is feeling great pride
John says: “I am overwhelmed and honoured to be the first recipient of the Fordyce Maxwell Award.
“Communicating what we do as an industry has never been more important, especially with the rise of disinformation and the speed at which that disinformation can travel throughout the public domain.
“Fordyce was one of the best communicators that the agricultural industry has ever seen, and I am extremely proud to receive this award.
“I would like to recognise the many great communicators we have within our industry and urge everyone to continue to work together and share the facts about the important work we do as a sector.”
Professor Powell says: “Many congratulations to John on this excellent achievement. Fordyce Maxwell spent more than half a century reporting on and promoting the agricultural industry, so it was very fitting that we name our new award in his honour.”