Fresh New Look for the MEN
The Manchester Evening News (MEN) has had a mini-makeover as part of its pledge to keep up with modern day Mancehster.----------------------------------------------------------------------------------------------------------------------
The paper's updated its typeface and layout in an attempt to engage and celebrate all things Manchester.
It's part of the Trinity Mirror's revitalisation of its regional title prints including the Liverpool Echo and Birmingham Mail last year.
There will be a series of added value supplements and sections which mark a deliberate and specific move to provide interesting and relevant content for the aspirational and younger audience. This includes a new Travel section on Monday, and Home supplement on Tuesday.
"The Manchester Evening News is booming,” said Rob Irvine, Editor-in-Chief, “thanks to our award-winning website - the biggest regional site in the UK - and we have a bigger audience than ever before, and it continues to grow. "However, like Greater Manchester, the MEN doesn’t rest on its laurels and always strives to get better at what it does.
“We know the way readers consume media has changed dramatically so the MEN has to adapt to survive.
“That’s why we've created a great new look for our print edition, which reflects the success story that is Greater Manchester.”