Taylor Swift applies to trademark ‘this sick beat’
Will her wish be granted?!
Taylor Swift is currently seeking to trademark phrases such as ‘this sick beat’ and ‘party like its 1989’, in the United States.
The phrases are all plucked from the 25-year-old’s latest album '1989' which has sold over 4 million copies in the U.S. alone.
If she is successful, the trademark would legally prevent others from using those lyrics on items including t-shirts, bags and stickers.
The ‘Shake It Off’ singer also wants to protects phrases such as ‘nice to meet you, where you been’ and ‘we never go out of style’.
The requests were made between 24th and 26th October 2014, days before the album was released.
Taylor’s name, signature and initials already received trademark protection, as well as the titles of her previous albums ‘Fearless’ and ‘Speak Now’.
Although the application may seem surprising, it is commonplace for musicians to trademark names and phrases commonly associated with them, to avoid the sale of unauthorised merchandise.
The pop singer has proved to be a smart businesswoman in the past, deciding to pull all of her music from streaming services such as Spotify to boost sales of her latest album.
It paid off with ‘1989’ shifting 1.28 million copies in its first week sales in the U.S., the highest figure since Eminem sold 1.32 million copies of ‘The Eminem Show’ in 2002.
Taylor Swift will be in the UK this summer as part of her 1989 tour.