Kellogg's are launching white chocolate Coco Pops

Cereal dreams are coming true up and down the country

Author: Hollie RichardsonPublished 18th Jun 2019

When you think of classic cereals, Coco Pops should definitely enter your mind. And for good reason too; they're simple, delicious and bring back nostalgic memories of childhood.

If you're a serious Coco Pops fan and love the chocolatey snack, then there's good news in store because Kellogg's have revealed that they've only gone and made white Coco Pops - AND they're out in the UK!

Announcing the exciting news, they posted a snap of the new breakfast on Instagram and wrote alongside it, 'Just landed…WHITE CHOC COCO POPS! 😍 That’s right, you heard it here first. Get your hands on a pack now! 🤤' sic

If you fancy grabbing your hands on these absolute gems then head into your local Tesco or Asda store for a box. The recommended retail price is £2.99 but of course, retailers are allowed to set their own prices.

While we're on the topic of breakfast, swipe through to see the 17 discontinued cereals that we want to return to the shelves immediately...

Pop Tarts Crunch

Just when you thought there was nothing better than a Pop Tart for breakfast, Kellogg's launched the Pop Tarts Crunch cereal in 1994. Available in frosted strawberry and frosted brown sugar cinnamon - we'd be happy with either flavour to make a comeback in our breakfast bowls, thanks.

Kellogg's are launching white chocolate Coco Pops
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Katy Bailey, brand manager for Kellogg’s Coco Pops, said, "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.

"Our food developers have succeeded and for the first time in the cereal’s 59-year history a white chocolate version will hit the shops."

Sara Ashley, Kellogg’s food technician, added, "We had the idea to make a white chocolate-flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.

"We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it."

We can't wait to try it!

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