The Damn Truth announce Bob Rock produced third studio album 'Now or Nowhere'

Featuring the Planet Rock playlisted 'This Is Who We Are Now'

The Damn Truth
Author: Scott ColothanPublished 23rd Mar 2021
Last updated 23rd Mar 2021

Montreal rockers The Damn Truth will release their third studio album ‘Now or Nowhere’ on Friday 7th May 2021 via Spectra Musique/Sony Music.

Currently on the Planet Rock playlist with their towering new tune ‘This Is Who We Are Now’, The Damn Truth recorded two-thirds of ‘Now of Nowhere’ with esteemed Metallica, Mötley Crüe, Aerosmith and Bon Jovi producer Bob Rock at Bryan Adams’ recording studio “The Warehouse” in Vancouver.

Unable to finish the record with Bob Rock due to the outbreak of the coronavirus pandemic last year, The Damn Truth laid down the final three tracks with award winning producer Jean Massicotte.

Listen to The Damn Truth’s ‘This Is Who We Are Now’:

Commenting on the themes of ‘Now of Nowhere’, singer and guitarist Lee-la Baum said: "We tried to put a conscious effort into writing more positive and uplifting songs.

"Our previous albums were more of a mirror of what we felt was going on in society. They encompassed a darker underlying tone. I felt like there was a lot of frustration and anger in the song writing that translated into the performance. With this record, we really wanted to bring hope and positivity back into our songs, focusing on love and not fear."

Lead guitarist Tom Shemer adds: “There was a moment late at night, in the van, on the road somewhere on a Canadian highway, where we decided there is no more putting off love, no more putting off hope, no more putting off resilience and courage. We decided that it's Now or Nowhere."

The Damn Truth - 'Now or Nowhere'

Reflecting upon working with Bob Rock, Lee-la Baum enthuses: "He just got us, what we were about, what we were trying to do. He was all about the music and having the band support the song every step of the way. He had a clear vision but was also very open to our suggestions and ideas."

"I remember our first phone conversation. We were all like giddy teenagers, but his vibe and attitude immediately put us at ease. Same thing in the studio -- those first few moments of shock: ‘OMG, we are recording with Bob Rock!!' Pinching ourselves in disbelief quickly turned into, 'Yes! This is going to be awesome because he is so awesome.’

He was inviting and encouraging, enthusiastic and excited, like we were! Bob was like a kid in a candy store, pulling out all these incredible vintage guitars and gear. ‘Try this one out for size,' and so on."

The Damn Truth’s ‘Now or Nowhere’ track-listing is as follows:

1) This Is Who We Are Now

2) Tomorrow

3) Only Love

4) Lonely

5) Everything Fades

6) The Fire

7) Look Innocent

8) Full On You

9) Shot 'Em

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