Who We Are

Helping the children that need it most

West FM and Westsound Cash for Kids is a grant-giving charity helping the children that need it most across Ayrshire.

Our mission is to improve the lives of disadvantaged children and young people in our communities. We believe that all children should be able to express their individuality, achieve their potential and live life to the full.

We work with local grassroots organisations across the region that aim to make a difference to young lives, and directly support families who often have nowhere else to go through our regular grant rounds.

100% of every £1 we receive goes back into our local communities.

Andy and Michael with John Gall from Brownings the Bakers, Courage the Cat and the Kilmarnock Pie Man (we visited during our Courage on Tour Competition)

Meet the Team

Our team work hard all year round to ensure local children living in poverty are supported.

Grace Reilly - Regional Charity Manager (West of Scotland)

Andrew Irving - Charity Manager (West of Scotland)

Bex Johnson - Corporate & Community Fundraiser

Michael Smith - Charity Fundraising Executive

Joanna Holisz - Regional Junior Marketing & Social Media Executive

We're not just a Christmas charity.

Funds are desperately needed all year round to help the ever growing demand from thousands of vulnerable children, disadvantaged through neglect, abject poverty, abuse, life-limiting illness and disability.

We grant out during each of the key school holidays, February, Easter, Summer, October and Christmas to ensure children have access to hot, nutritious meals, activities, day trips and are able to make memories to share with their friends when back at school. Small childrens charities and local community groups can apply for funding and our Local Exec board meet each quarter to make decisions on where we grant to support children.

Our role is a critical one. Tackling child poverty and disadvantage remains the challenge of our generation... but we can and are making a change.