A new colour of 'Natural Optimism' has been revealed
Feeling blue?
Twinings Infusions have revealed a new colour of 'Natural Optimism' in partnership with the Pantone Color Institute.
According to Twinings 12.8 million Brits do not feel optimistic in their day-to-day lives, so their aim is to bring optimism back to everyday life and encourage people to look for the natural colour.
This 'Natural Optimism' colour is a new shade of blue which should give us that ‘blue sky’ feeling.
© Twinings
89% of Brits believe that being outdoors and enjoying nature makes them feel more optimistic about life, however a busy working day means that half of Brits spend an hour or less outdoors!
With so many people feeling down, this colour is a reason to get out, as it is commonly found in nature, not just in the sky, but also in flowers.
© Twinings
To lighten the mood of the country Twinings are encouraging people to get out and snap this new colour for a chance to win some Twinings Infusions.