'Save our summer' Tourism NI 'staycation' plea as lockdown continues to lift
Northern Ireland's holidaymakers are being urged to have a 'staycation' and help support the crisis-hit tourism industry.
It is part of a new Tourism NI Recovery Marketing campaign (see image above) launched to inspire people to holiday at home.
Already, hotels, bars and restaurants have opened their doors for the first time since the lockdown began.
Now, Northern Ireland's various attractions are about to follow suit.
Tourism NI Chief Executive John McGrillen said;
“We are encouraging local people to see Northern Ireland through the eyes of the millions of tourists who come here for the warmth of the welcome, world class food and drink, the beauty of the landscapes and the immersive experiences on offer.
“The tourism industry has suffered greatly from the effects of the lockdown and as we move into a period of recovery we are sending a very clear message that your favourite places, as well as those yet to be discovered, will benefit greatly from your support.”
“The recovery campaign takes account of the fact that it will take time for our tourism sector to fully re-open. Our consumer research has also informed the tactics we will use, and when we will use them, to create the best prospects for immediate bookings. We will be rolling out a mix of digital, outdoor, radio, press and television advertising alongside PR and media visits starting now and running into the autumn.
“The next six months provides the perfect opportunity to explore all that is great about Northern Ireland. You can stay local while getting away from it all on new, immersive adventures and in doing so you will be supporting an industry that is vital to our economy and to everyone here.”
Tourism NI has also partnered with national tourist boards across the UK to implement a new industry standard and consumer mark, We’re Good to Go, to reassure customers that businesses have adopted the guidance.
To explore much more in Northern Ireland, visit discovernorthernireland.com or follow Discover NI on Facebook, Twitter and Instagram.