It's now illegal in Norway to not label retouched photos on social media
Could this be a sign of things to come?
Social media platforms such as Instagram, Snapchat and Facebook have transformed the way we present ourselves, and how we are received by others.
This new "selfie culture" we're living in, is a clear consequence of these platforms promoting a world obsessed by money, beauty, power and fame.
Popular apps such as FaceTune and Photoshop are leading the way for unrealistic beauty standards, and are therefore partly to blame for the growing epidemic of body dysmorphia and mental health issues among young people today.
Influencers in Norway will soon be required by law to label when their images on social media have been retouched.
New regulations in Norway are pushing back against unrealistic beauty standards on social media platforms in an effort to curb body dysmorphia in the country.
Passing with a sizeable 72 to 15 votes in government, advertisements with alterations to a body’s size, shape or skin will need to be marked with a standardised label designed by the Ministry.
In the amendments to the Marketing Act, the ministry said: "The measure will hopefully make a useful and significant contribution to curbing the negative impact that such advertising has, especially on children and young people."
These rules only apply to those in Norway so far, however Norwegian users will still come across edited posts of influencers and celebrities abroad. Therefore this opens the question, should more countries follow suit?
In the UK, Parliament launched an inquiry last year called 'Changing the perfect picture: an inquiry into body image' led by the Women and Equalities Committee.
The inquiry aims to "investigate the state of people’s body image in the UK, what impacts how people feel about their appearance and what changes can be made to improve body image for all."